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Benjamin Franklin was an avid ad-pitchman, using his sharp wit to craft ads for his customers. One general was trying to convince citizens to donate horse carts to him; a Franklin-penned ad helped the general acquire over At first, printing newspapers was slow and arduous. A two-man team could produce barely pages an hour. But newspapers were avid adopters of newfangled high-tech. And they were also among the first U.
In essence, newspapers were cutting-edge pioneers of the industrial revolution—the Silicon Valley of their day.
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The Future of Journalism. By the s there were 1, papers across the country, and half of all families subscribed to one. This changed the nature of journalism itself. In place of the big political essays, papers hired reporters whose job was to collect facts. Politicians were unsettled by these upstart reporters poking around and taking notes on their activities.
Reporters invented an innovative newsgathering technique: But scrappy Americans had no such pieties. Indeed, as American reporters became more investigative, social critics got worried. The explosive growth in advertising had an unexpected effect on how papers were designed. Up to the midth century, papers were mostly a gray wall of text.
Advertisers increasingly wanted their ads to stand out, though, so newspapers developed elegant ad design—with big dramatic fonts, illustrations and white space to catch the eye. But snazzy design was influential. By the mids, editors realized these techniques would help make news more appealing, too.
They began running larger headlines and putting more graphics and maps into stories. There was one population shut out from the newspaper boom, though: During slavery, American newspapers ignored blacks, except when they ran wild tales claiming they had poisoned their owners or committed burglaries. Getting their papers out required seat-of-the-pants ingenuity, even at the turn of the 20th century, because whites were often hostile to this upstart media.
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Wilson II, a journalism professor emeritus at Howard University, and shipments of the paper were thrown in the trash. To sneak the papers to Southern readers, Abbott convinced black porters on north-south trains to secretly ferry copies down. This winter, the news site Quartz launched one of the most curious news apps ever: When you launch the Quartz app on your phone, it starts chatting with you—delivering the news as a series of text messages, with pictures or video embedded.
It feels less like reading a paper than texting with a news-obsessed friend. As Jay Rosen, a journalism professor at New York University, points out, the period of the 20th century was static for news. Is it possible to have a serious civic culture when so many online news organizations wear their perspectives on their sleeve?
Can they be trusted? Meanwhile, social media may have created a cacophony of voices online, and a fervid rumor mill, but it also allows for marginalized voices to work much like the black press—routing around a mainstream that ignores their issues. This story is still being written. Subscribe or Give a Gift. Brazil Dissolves Its Culture Ministry.
This all happened in the span of a few months. Recently, the topic is even spilling out beyond YouTube. Prior to establishing BuzzFeed, Peretti was director of research and development and the OpenLab at Eyebeam , Johnson's New York City-based art and technology nonprofit, where he experimented with other viral media. In August , the company announced a new division, BuzzFeed Motion Pictures, which may produce feature-length films. But if you watch those videos and listen to the critiques, an important issue emerges.
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